Friday, June 24, 2011

Lexo The Great at The Malibu Inn

I am so happy to be sharing this event with you! The boys over at SICKY DICKY down in Malibu are hosting DUBSTEP SATURDAY July 9th.

This is very special for lots of reasons,  but most importantly, our local 805 resident and best hommie Alex Medina AKA Lexo The Great will  be performing live at the historical Malibu Inn.

A couple of weeks ago, I set up a shoot with my amazing team of photographers and stylists from Patrick Moyer Photography for Alex's press kit.

Here are a couple shots from the shoot that I organized. Patrick did an amazing job and the film came out great! Thank you to Rachel Moyer, Patrick Moyer, Kilian Garland, and Lexo for all coming through and helping get these photos popping for Lex!


Santa Barbara County and the 805 are the biggest influence on Lexo The Great's sound and drive to hustle as an independent artist.  Born from Latin decent, his mother Mexican and father Bolivian.  His Latin culture always causes him to explore a wide variety of new sounds and experiment with different genres of music.  His eclectic background and heritage proves for his great stage presence and interaction with his crowd.

In 2010, Lexo released 4 Mixtapes, 1 Album and several music videos and performed along side of LA artists such as Dom Kennedy, Overdoz, Carter and Casey Veggies. His latest album, "Doobie Brothers 2", featured production from several respectable producers such as Darren Vegas, Gudda Beats and DJ Mustard (Pu$haz Ink). Working with his engineer Federico 'C Sik' Lopez, he has been able to learn from some of the West Coast's Greats such as Sick Jacken (Psycho Realm), Cynic, Ras Kass and Planet Asia.

2011 has already proven to be an progressive year for Lexo.  SXSW 2011 and a So Cal Tour with Rock-Reggae powerhouse Iration have definitely allowed Lexo to hit the ground running.  The highlight for 2011 has definitely been the release of his latest single, 'Another Day' ft. Iration which is available on iTunes.  Lexo has also had the opportunity to perform along side several Rock-Reggae bands such as Iration, Tomorrows Bad Seeds, The Mike Pinto Band and Pacific Dub.  He is currently wrapping up his latest EP, 'Keep It Dirty', a Dubstep project produced by Seven Lions which is set to release June 2011.

Lexo is currently writing and recording his new album with Reggae Great and Grammy Award winning producer Native Wayne Jobson.  Native Wayne has worked with and produced for legendary artists such as Bob Marley, Keith Richards, Peter Tosh, Gregory Isaacs and his most successful project, No Doubt's "Rock Steady" album which earned him 2 Grammys and sold over 3 million records.  All the while, Lexo still continues to spread his positive and humble energy to all those who around him, as well as sticking to his roots and never forgetting where he comes from.



Lexo is rocking COMUNE CLOTHING, RAEN Optics, & David Yurman diamond cross necklace. SWAG OUT.

Roll through the event. 


1 comment:

Teri said...

Caterina, awesome article on "Alex" and thanks for hooking him up with the photographer. Love the blog also. See you on July 9th as we Celebrate for Chris!